2D animated explainer videos are a versatile, high-impact communication tool that can benefit businesses, educators, and researchers alike. They blend visuals and narration into short, engaging stories that clarify complex topics. As a result, audiences pay attention, understand more, and remember key messages – with research showing dramatically higher retention and conversion outcomes for video content. Explainer videos fit easily into almost any marketing or education strategy: use them on websites, social media, email campaigns, or internal platforms. They can introduce new products, train staff, support customers, and even convey scientific ideas to the public. Importantly, investing in 2D animation is cost-effective and future-proof. Videos can be updated as needs change and repurposed across channels, stretching each video’s value. In today’s digital age, people expect video content: when used intelligently, explainer videos boost engagement and results. By converting complex information into clear, animated narratives, businesses and organizations strengthen their brand and help viewers grasp ideas effortlessly. Ultimately, a well-crafted explainer video not only educates and entertains but also drives action – making it a “must-have” in any modern communication toolkit.
EXPLAINER VIDEO: ENGAGING 2D ANIMATION FOR COMMUNICATION
TOP BENEFITS OF 2D EXPLAINER VIDEOS
SIMPLIFIES COMPLEX IDEAS.
Explainer videos excel at breaking down complicated topics into bite-sized visual stories. By using animation, graphics, and voiceover, they can illustrate processes or abstract concepts that are hard to convey with text alone. This clarity helps viewers understand key points quickly. (For example, characters and icons can demonstrate product features step by step.) Because they blend audio and visuals, explainer videos also leverage the dual-coding principle – people remember roughly 55–68% more information when they see and hear it together.
HIGHER ENGAGEMENT AND RETENTION.
Videos naturally capture attention better than text. Audiences tend to “sit and watch” explainer content: research shows 77% of viewers will watch a short explainer video to the end. Using animation, music, and storytelling keeps viewers hooked. In practice, embedding an explainer video on a page can dramatically boost dwell time –users spend up to 88% more time on pages with videos than on pages with only text or images. This engagement means your message is more likely to stick.
BOOSTS CONVERSIONS AND ROI.
Explainer videos are proven to improve business metrics. Landing pages featuring a video convert about 86% better than those without one. In concrete terms, sites with explainer videos see average conversion rates of roughly 4.8% vs 2.9% without
video. Customers report that watching a product/service video makes them up to 85% more likely to buy. In fact, over 73% of marketers say explainer videos have directly increased their sales. These results make sense: a clear, animated overview quickly answers customers’ questions and drives them toward a decision.
IMPROVES SEO AND ONLINE VISIBILITY.
Adding video content can also boost your search engine rankings. Search algorithms favor pages with rich media: one analysis found that video contentis 50 times more likely to rank on the first page of search results than text alone. Similarly, sites with videos enjoy about 157% more organic traffic. This is partly because engagingvideos keep visitors on your site longer (a factor known as "dwell time"), which search engines reward. In short, a well-placed explainer video not only captivates viewers but can drive
more traffic via search.
USE CASES FOR EXPLAINER VIDEOS
PRODUCT OR SERVICE LAUNCH.
When introducing a new product or feature, an explainer video can showcase its benefits quickly. Companies often embed a short 2D animation on their homepage or landing page to give first-time visitors a clear overview. Unlike text, a visual demo shows how something works and why it matters all in one view. For instance, a software startup might use an explainer video to walk users through the app’s main features, turning complex functionality into an easy narrative. This approach attracts interest at the top of the funnel – surveys show 60–87% of marketers are already using video to boost their brand’s awareness and share key product info.
EDUCATIONAL CONTENT AND SCIENCE COMMUNICATION.
Academics, researchers, and educators use explainer videos to make specialized knowledge accessible. A 2D animated video can simplify a scientific concept or data analysis for students or the public. For example, a researcher might animate a process like the carbon cycle or a complex statistical method, using characters and metaphors to aid understanding. These videos serve as powerful teaching tools: one analysis notes that roughly 65% of people watch explainer/tutorial videos on general knowledge topics. In education, explainer videos have been shown to significantly improve learning outcomes, because viewers retain both the visual and verbal information.
SALES PRESENTATIONS AND PITCHES.
Whether pitching investors or closing deals, 2D explainer videos make presentations more engaging. A succinct animated video at the start of a pitch deck can highlight the problem and your solution in a minute or two. This immediate clarity helps audiences quickly “get” your value proposition. Explainer videos are also common in Kickstarter or fundraising campaigns: a well-crafted animation can save potential backers time and build trust by showing exactly how an idea works. (In crowdfunding, it’s essentially a requirement
—campaigns without a video often struggle to gain traction.)
CUSTOMER TRAINING AND SUPPORT.
Complex products or processes often need tutorial content, and explainer videos are perfect for this. Instead of lengthy manuals, companies create short how-to animations that walk users through tasks step by step. This is valuable both for external customers and internal staff. In fact, animated explainers can dramatically speed up training: what used to take weeks of classroom sessions can often be covered in a few videos watched on demand features via video. Employees expect video training – over half say they prefer learning about new.