Glossary
Authentic Voice Synonyms: Real voice|Genuine narration
A voiceover that feels genuine and aligns with the brand.
A voiceover that feels genuine and aligns with the brand.
Authentic Design Synonyms: Brand-aligned design|Genuine visuals
Visuals that reflect the brand’s true identity.
Visuals that reflect the brand’s true identity.
Audio Narration Synonyms: Voiceover|Narration
The voiceover that guides viewers through an explainer video.
The voiceover that guides viewers through an explainer video.
Audience Retention Synonyms: Viewer retention|Watch time
How long viewers stay engaged with a video.
How long viewers stay engaged with a video.
Audience Persona Synonyms: Target audience|Customer profile
A profile of the ideal viewer for the animation.
A profile of the ideal viewer for the animation.
Audience Journey Synonyms: Viewer journey|Customer path
The path viewers take while watching a video.
The path viewers take while watching a video.
Audience Insight Synonyms: Viewer insight|Customer data
Data about viewer preferences to shape the video.
Data about viewer preferences to shape the video.
Audience Feedback Synonyms: Viewer feedback|Customer response
Viewer reactions used to refine a video.
Viewer reactions used to refine a video.
Audience Engagement Synonyms: Viewer engagement|Interaction
How well an animation captures and retains viewer attention.
How well an animation captures and retains viewer attention.
Attention Grabber Synonyms: Video hook|Opener
An opening sequence designed to hook viewers instantly.
An opening sequence designed to hook viewers instantly.
Atmosphere Synonyms: Video mood|Tone
The emotional tone created by an animation’s visuals and music.
The emotional tone created by an animation’s visuals and music.
Art Style Synonyms: Animation style|Visual style
The visual aesthetic chosen for an animation like cartoon or flat design.
The visual aesthetic chosen for an animation like cartoon or flat design.
Art Direction Synonyms: Creative direction|Visual guidance
The creative vision guiding an animation’s look and feel.
The creative vision guiding an animation’s look and feel.
Appeal Synonyms: Visual appeal|Charm
The quality that makes animated characters or visuals engaging.
The quality that makes animated characters or visuals engaging.
Animation Tone Synonyms: Video tone|Emotional vibe
The emotional vibe of a video like playful or professional.
The emotional vibe of a video like playful or professional.
Animation Theme Synonyms: Video theme|Narrative theme
The overarching concept tying the video together.
The overarching concept tying the video together.
Animation Script Synonyms: Video script|Storyboard script
The written storyline for an explainer video’s narrative.
The written storyline for an explainer video’s narrative.
Animation Scalability Synonyms: Video scalability|Flexible video
The ability to adapt a video for different uses.
The ability to adapt a video for different uses.
Animation Length Synonyms: Video duration|Runtime
The duration of an animated video typically 60–90 seconds.
The duration of an animated video typically 60–90 seconds.
Animation Impact Synonyms: Video impact|Marketing results
The measurable effect of a video on audience behavior.
The measurable effect of a video on audience behavior.
Animation Goal Synonyms: Video objective|Purpose
The primary objective of the animation like educating or promoting.
The primary objective of the animation like educating or promoting.
Animation Clarity Synonyms: Video clarity|Clear messaging
How clearly a video communicates its message.
How clearly a video communicates its message.
Animation Budget Synonyms: Video budget|Production cost
The financial plan for producing an animated video.
The financial plan for producing an animated video.
