Select your language

Action Call

Search for glossary terms (regular expression allowed)
Action Call Synonyms: Call-to-action|CTA
A prompt in a video to encourage viewer action. An action call (CTA) is a prompt in an explainer video that encourages viewers to take a specific action, like 'Buy Now' or 'Learn More.' For clients, a strong CTA drives conversions, making it a critical element of marketing videos. For example, a CTA at the end of a product demo might direct viewers to a website. CTAs can increase click-through rates by 30% when clear and visually prominent. When ordering, clients should specify the desired action and placement.
The animation studio will design the CTA to stand out, using bold colors or animations, ensuring it aligns with the video’s goal and brand.

BLOG POSTS

  • Animated marketing video for small businesses

    animated marketing video for small businesses
    How to turn a viewer into a customer in 60 seconds? Small businesses cannot afford to remain invisible. In this article, we explain how an animated marketing video can help you grab attention, explain value, and sell.

    Read more …

  • Animated Video for Dental Clinics

    Animated Video for Dental Clinics

    In today's digital age, dental clinics are looking for new ways to engage patients, alleviate fears, and explain complex procedures clearly. An animated video for dental clinics offers a powerful solution. By visually demonstrating treatment steps, animations foster trust, boost understanding, and ultimately increase appointment bookings.

    Read more …

  • How Animated Videos Help in Psychology

    psychology animation

    In recent years, the use of animated videos has gained significant recognition in the field of psychology. Animated videos, with their vibrant visuals, engaging storytelling, and creative approach, have proven to be powerful tools for enhancing our understanding of psychology, facilitating therapy, and improving mental health. This article explores how animated videos contribute to the realm of psychology and the various ways in which they are employed to assist individuals in their psychological well-being.

    Read more …

  • Best SaaS Explainer Video

    Best SaaS Explainer Video
    A SaaS explainer video is a concise, engaging clip designed to turn complex software features into simple, memorable visuals—imagine a friendly narrator guiding users through your product’s key functions. Instead of lengthy, jargon-filled demos, these short videos use clear language, smooth animations, and relatable examples to demonstrate real-world solutions. In today’s fast-paced digital world, a well-crafted explainer video can boost conversions, lower bounce rates, and enhance brand credibility. By presenting your main value in under two minutes, you educate prospects, build trust, and stand out from competitors relying on static content. Ready to learn how to create a SaaS explainer video that truly resonates? Let’s dive in.

    Read more …