Attention Span
Attention Span Synonyms: Viewer attention|Focus time
The time viewers stay focused on a video. Attention span refers to how long viewers stay focused on an explainer video, typically 60–90 seconds for optimal engagement. For clients, understanding attention span helps craft concise, impactful videos. For example, social media videos need quick hooks to retain viewers. Short attention spans mean 50% of viewers drop off after 30 seconds without a strong narrative. When ordering, clients should specify the platform and audience to optimize length. The animation studio will design fast-paced visuals and clear messaging to maximize attention, improving conversions and SEO performance.
The time viewers stay focused on a video. Attention span refers to how long viewers stay focused on an explainer video, typically 60–90 seconds for optimal engagement. For clients, understanding attention span helps craft concise, impactful videos. For example, social media videos need quick hooks to retain viewers. Short attention spans mean 50% of viewers drop off after 30 seconds without a strong narrative. When ordering, clients should specify the platform and audience to optimize length. The animation studio will design fast-paced visuals and clear messaging to maximize attention, improving conversions and SEO performance.
