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Brand Colors

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Brand Colors Synonyms: Company colors
The specific colors used to represent a brand in a video. Brand Colors in animation are the specific hues used in a 2D video to reflect a company’s identity. For clients this ensures the video feels authentic and recognizable boosting recall by 20%. For example a tech brand might use blue to convey trust. When ordering clients must provide their color palette. The animation studio integrates these colors into visuals characters and backgrounds ensuring consistency across platforms like websites or social media. Brand colors guide viewer attention like using a bright accent color for a call-to-action. Clients should ensure colors align with their audience’s preferences. Consistent colors also improve SEO as they signal quality branding. By prioritizing brand colors businesses can create videos that strengthen identity engage viewers and drive conversions in competitive markets.

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