EXPLAINER VIDEOS

An explainer video is a concise and engaging audio-visual tool that simplifies complex ideas or concepts, making them easily understandable to a broad audience. Typically lasting between 1 to 3 minutes, these videos utilize a combination of visuals, narration, and animation to convey information effectively. They are widely used by businesses, organizations, and educators to present products, services, or ideas in a clear and engaging manner. Explainer videos are designed to capture viewers' attention, maintain their interest, and leave a lasting impression, making them a powerful tool for communication and marketing.

PRODUCT VIDEOS

A product video is a dynamic and visually compelling presentation that showcases a specific product, its features, benefits, and value proposition. Typically ranging from a few seconds to a few minutes in length, these videos use a combination of visual storytelling, demonstrations, and sometimes narration to effectively communicate the product's functionality and advantages. Product videos serve as a powerful marketing tool, allowing potential customers to see the product in action and gain a better understanding of how it can fulfill their needs or solve their problems. They are commonly used on websites, social media, and in marketing campaigns to drive product awareness, engagement, and sales. A well-crafted product video can help build trust and boost confidence among consumers, ultimately influencing their purchase decisions.

MARKETING VIDEOS

A marketing video is a strategic and creative audio-visual content piece designed to promote a product, service, brand, or idea to a specific target audience. These videos aim to capture attention, engage viewers emotionally, and drive specific actions, such as making a purchase or signing up for a newsletter. Marketing videos can take various forms, including explainer videos, product demos, testimonials, and social media ads. They leverage storytelling, visuals, and often a strong call to action (CTA) to influence consumer behavior, build brand awareness, and boost conversions. An effective marketing video should align with a brand's messaging, be tailored to its target audience, and be distributed across relevant platforms to maximize its impact.

CORPORATE VIDEO

A corporate video is a multimedia production created by a business or organization for various purposes. Typically, it serves as a tool to communicate information, messages, or narratives about the company, its products, services, or values. These videos are professionally crafted and can vary in length, from a few minutes to longer formats. They are often used for marketing, training, internal communications, investor relations, or showcasing the company's achievements and culture. Corporate videos aim to engage, inform, and connect with the target audience, whether it's customers, employees, investors, or other stakeholders.

EPIKUR | 2D ANTIBIOTIC-FREE CHICKEN EXPLAINER


style-video.com created a 2D animated product explainer for Epikur, a Ukrainian poultry brand known for its chicken raised without antibiotics. The video takes viewers behind the scenes of poultry production, explaining the brand's approach to chicken farming, veterinary supervision, quality control, packaging and delivery.

Brand: Epikur
Producer: Avesterra Group
Country: Ukraine
Industry: Food & Beverage / Poultry / FMCG
Video Type: 2D Product Explainer Video
Purpose: Product Education & Brand Communication
Language: Ukrainian
Animation Studio: style-video.com

About the Brand

Epikur is a Ukrainian poultry brand produced by Avesterra Group. The brand focuses on chicken raised without antibiotics and growth promoters, with attention to feed quality, animal care and production standards.

The Communication Challenge

When choosing fresh poultry, consumers see the finished product but rarely have an opportunity to understand how it was produced.

Epikur needed to communicate what its antibiotic-free farming approach involves and explain the production processes behind the brand's positioning.

The challenge was to transform information about poultry farming, veterinary care, production monitoring and food packaging into a clear and engaging animated story for everyday consumers.

Our Creative Solution

We used 2D animated storytelling to guide viewers through the production journey, from the selection of chicks to the arrival of packaged chicken products in supermarkets.

The narrative explains the main stages of Epikur's approach to poultry production:

  1. Chick Selection: Introducing the sourcing of chicks from European suppliers as described in the original video.
  2. Growing Conditions: Presenting spacious poultry houses, feed and clean drinking water.
  3. Veterinary Supervision: Explaining the role of veterinary specialists in monitoring poultry health and preventing disease.
  4. Production Monitoring: Communicating the brand's approach to continuous supervision and quality control.
  5. Antibiotic-Free Farming: Explaining how the brand distinguishes its antibiotic-free poultry products from birds that require treatment.
  6. Packaging & Delivery: Introducing sealed product packaging and the brand's emphasis on getting fresh poultry to supermarket shelves.

Explaining Food Production Through Animation

The strength of the explainer lies in its chronological structure. Instead of simply repeating a product slogan, the video connects the brand's message with the farming and production processes described in the narration.

The animated format helps communicate information that is not normally visible to consumers, including poultry house management, veterinary supervision and the journey from farm to store.

The story concludes with Epikur's fresh poultry products and an invitation to look for the brand in supermarkets.

Project Outcome

The completed 2D explainer presents Epikur's production approach through a consumer-friendly animated narrative.

By explaining the processes behind the product, the video gives the brand a way to communicate its positioning beyond conventional food advertising.

This project demonstrates style-video.com's experience in food production explainers, FMCG animation, agricultural industry videos and animated product education for consumer brands.

Explore our 2D explainer video production services for food manufacturers, consumer brands and businesses.

Client

Epikur

Date

23 October 2026

Tags

Explainer Videos, Product Videos