EXPLAINER VIDEOS

An explainer video is a concise and engaging audio-visual tool that simplifies complex ideas or concepts, making them easily understandable to a broad audience. Typically lasting between 1 to 3 minutes, these videos utilize a combination of visuals, narration, and animation to convey information effectively. They are widely used by businesses, organizations, and educators to present products, services, or ideas in a clear and engaging manner. Explainer videos are designed to capture viewers' attention, maintain their interest, and leave a lasting impression, making them a powerful tool for communication and marketing.

PRODUCT VIDEOS

A product video is a dynamic and visually compelling presentation that showcases a specific product, its features, benefits, and value proposition. Typically ranging from a few seconds to a few minutes in length, these videos use a combination of visual storytelling, demonstrations, and sometimes narration to effectively communicate the product's functionality and advantages. Product videos serve as a powerful marketing tool, allowing potential customers to see the product in action and gain a better understanding of how it can fulfill their needs or solve their problems. They are commonly used on websites, social media, and in marketing campaigns to drive product awareness, engagement, and sales. A well-crafted product video can help build trust and boost confidence among consumers, ultimately influencing their purchase decisions.

MARKETING VIDEOS

A marketing video is a strategic and creative audio-visual content piece designed to promote a product, service, brand, or idea to a specific target audience. These videos aim to capture attention, engage viewers emotionally, and drive specific actions, such as making a purchase or signing up for a newsletter. Marketing videos can take various forms, including explainer videos, product demos, testimonials, and social media ads. They leverage storytelling, visuals, and often a strong call to action (CTA) to influence consumer behavior, build brand awareness, and boost conversions. An effective marketing video should align with a brand's messaging, be tailored to its target audience, and be distributed across relevant platforms to maximize its impact.

CORPORATE VIDEO

A corporate video is a multimedia production created by a business or organization for various purposes. Typically, it serves as a tool to communicate information, messages, or narratives about the company, its products, services, or values. These videos are professionally crafted and can vary in length, from a few minutes to longer formats. They are often used for marketing, training, internal communications, investor relations, or showcasing the company's achievements and culture. Corporate videos aim to engage, inform, and connect with the target audience, whether it's customers, employees, investors, or other stakeholders.

KHARKIVSKYI | 2D GLAZED CURD BAR COMMERCIAL


style-video.com created a 2D animated product commercial for Kharkivskyi, a Ukrainian brand of chocolate-glazed curd bars produced by Kharkiv Dairy Plant. The animation introduces the ingredients behind the dairy snack and communicates the brand's message about taste, product quality and packaging.

Brand: Kharkivskyi (Харківський)
Manufacturer: Kharkiv Dairy Plant
Country: Ukraine
Industry: Food & Beverage / Dairy / FMCG
Video Type: 2D Animated Product Commercial
Purpose: Product Promotion & Brand Communication
Language: Ukrainian
Animation Studio: style-video.com

About the Brand

Kharkivskyi is a Ukrainian dairy brand associated with chocolate-glazed curd bars. The product combines a sweet curd filling with a chocolate coating and is offered in different flavors.

The Communication Challenge

In the competitive dairy snacks market, brands need to communicate more than product appearance. Ingredients, taste and distinctive product features can all influence how consumers perceive a brand.

The advertising challenge was to present the Kharkivskyi glazed curd bar through a simple and engaging story that connects its ingredients with the finished product.

The commercial also needed to introduce the brand's environmental message about the use of recycled materials in its packaging.

Our Creative Solution

We used animated product storytelling to explain how the glazed curd bar is made, guiding viewers from familiar dairy ingredients to the finished chocolate-coated snack.

The narrative follows the main stages described in the commercial:

  1. Milk and Curd: Introducing milk as the foundation of the dairy product and showing its transformation into curd.
  2. Ingredients: Presenting the addition of butter, sugar and vanilla to create the sweet curd filling.
  3. Chocolate Coating: Highlighting the chocolate glaze and its crisp texture.
  4. Packaging Message: Introducing the brand's claim about packaging made from recycled materials.
  5. Final Product: Connecting the finished glazed curd bar with enjoyment, everyday value and the brand's environmental positioning.

Explaining Food Products Through Animation

The central creative idea is to turn a product's ingredient story into an accessible visual narrative. Animation allows individual ingredients and production stages to be presented in a clear sequence.

The combination of dairy ingredients, chocolate coating and packaging messaging gives the commercial a broader story than a conventional product presentation.

It connects the sensory appeal of the snack with the product information and values that the brand wants to communicate.

Project Outcome

The completed animated commercial presents Kharkivskyi glazed curd bars through a story about their ingredients, chocolate coating and packaging concept.

This project demonstrates style-video.com's experience in animated food commercials, FMCG product advertising, dairy product animation and 2D product storytelling.

Explore our 2D animation production services for food manufacturers, consumer brands and businesses.

Client

Kharkivskyi (Харківський)

Date

26 October 2026

Tags

Advertising Videos, Product Videos