style-video.com created a custom 2D animated explainer video for TurbOil, a Ukrainian fuel station network. The project combines a distinctive 1970s-inspired retro style with contemporary animation techniques and selected AI-assisted scenes. The goal was to introduce the brand through a memorable travel story while highlighting the importance of convenient refueling and welcoming customer service.

Client: TurbOil
Industry: Fuel Retail & Automotive Services
Video Type: 2D Animated Brand Explainer
Visual Style: 1970s Retro-Inspired Animation
Production: Full-Cycle Animation Production
Technology: 2D Animation & AI-Assisted Scene Creation

The Challenge

TurbOil needed an animated video that would introduce its fuel station network in a distinctive and engaging way. The creative brief called for the visual character of the 1970s, updated with modern design and animation techniques.

Our task was to communicate a simple message: a convenient fuel station with friendly service can be an important part of a comfortable journey. The video needed to deliver this idea through a short, recognizable story rather than a conventional presentation of services.

Our Creative Solution

We developed a lighthearted animated story built around a familiar travel situation. A driver sets off on a journey, enjoying the excitement of the road, until an unexpected problem appears: the fuel tank is empty.

TurbOil enters the story as a welcoming stop along the way. The narrative shifts from a small travel inconvenience to a positive customer experience, emphasizing convenient service and a friendly atmosphere.

The visual approach combines 1970s-inspired retro aesthetics with modern 2D animation. This contrast gives the video its own character while keeping the brand message clear and accessible.

Animation Production & AI Integration

style-video.com handled the complete animation production process, including:

• Creative concept and scriptwriting
• Custom illustration and visual development
• Storyboarding and scene composition
• 2D animation and motion design
• Voice-over production
• Sound design
• Final editing and video delivery

Artificial intelligence was also used to create selected scenes. These AI-assisted elements were incorporated into the wider animation production process, alongside custom illustration, traditional animation techniques and creative direction.

The project demonstrates how style-video.com combines established animation workflows with emerging production technologies while maintaining a consistent visual concept.

Project Outcome

The completed video presents TurbOil through a short animated journey, connecting the brand with travel, convenience and customer service. Its retro-inspired visual identity gives the communication a distinctive creative direction.

This case illustrates style-video.com's experience in 2D explainer video production, animated brand advertising and retro-style animation for consumer-facing businesses. It also demonstrates the selective use of AI-assisted visual production within a complete animation workflow.

Explore our 2D explainer video production services to learn more about our approach to animated business communication.