EXPLAINER VIDEOS

An explainer video is a concise and engaging audio-visual tool that simplifies complex ideas or concepts, making them easily understandable to a broad audience. Typically lasting between 1 to 3 minutes, these videos utilize a combination of visuals, narration, and animation to convey information effectively. They are widely used by businesses, organizations, and educators to present products, services, or ideas in a clear and engaging manner. Explainer videos are designed to capture viewers' attention, maintain their interest, and leave a lasting impression, making them a powerful tool for communication and marketing.

PRODUCT VIDEOS

A product video is a dynamic and visually compelling presentation that showcases a specific product, its features, benefits, and value proposition. Typically ranging from a few seconds to a few minutes in length, these videos use a combination of visual storytelling, demonstrations, and sometimes narration to effectively communicate the product's functionality and advantages. Product videos serve as a powerful marketing tool, allowing potential customers to see the product in action and gain a better understanding of how it can fulfill their needs or solve their problems. They are commonly used on websites, social media, and in marketing campaigns to drive product awareness, engagement, and sales. A well-crafted product video can help build trust and boost confidence among consumers, ultimately influencing their purchase decisions.

MARKETING VIDEOS

A marketing video is a strategic and creative audio-visual content piece designed to promote a product, service, brand, or idea to a specific target audience. These videos aim to capture attention, engage viewers emotionally, and drive specific actions, such as making a purchase or signing up for a newsletter. Marketing videos can take various forms, including explainer videos, product demos, testimonials, and social media ads. They leverage storytelling, visuals, and often a strong call to action (CTA) to influence consumer behavior, build brand awareness, and boost conversions. An effective marketing video should align with a brand's messaging, be tailored to its target audience, and be distributed across relevant platforms to maximize its impact.

CORPORATE VIDEO

A corporate video is a multimedia production created by a business or organization for various purposes. Typically, it serves as a tool to communicate information, messages, or narratives about the company, its products, services, or values. These videos are professionally crafted and can vary in length, from a few minutes to longer formats. They are often used for marketing, training, internal communications, investor relations, or showcasing the company's achievements and culture. Corporate videos aim to engage, inform, and connect with the target audience, whether it's customers, employees, investors, or other stakeholders.

EPIKUR | CORPORATE CULTURE ANIMATED VIDEO


style-video.com created an animated corporate culture video for Epikur, a Ukrainian poultry brand of Avesterra Group. The animation communicates the company's core values, highlighting teamwork, mutual trust, honesty, personal initiative and continuous professional development.

Client: Epikur
Company: Avesterra Group
Country: Ukraine
Industry: Food Production & Agriculture
Video Type: Corporate Culture Animation
Purpose: Corporate Values Communication & Employer Branding
Language: Ukrainian
Animation Studio: style-video.com

About the Client

Epikur is a Ukrainian poultry brand associated with Avesterra Group. Beyond food production, the company emphasizes teamwork, transparency, responsible business practices and the professional development of its employees.

These principles are reflected in the company's publicly stated corporate culture and values .

The Communication Challenge

Corporate culture is built around principles that can be difficult to communicate through formal statements alone. Values such as mutual respect, responsibility, openness and personal development become more meaningful when presented as parts of a shared team identity.

The challenge was to communicate Epikur's organizational values through an engaging animated video, emphasizing the people and principles behind the brand rather than focusing on its products.

Our Creative Solution

We created an animated corporate communication video structured around the principles that define the Epikur team's identity.

The narration introduces several interconnected corporate values:

  • Honesty and Transparency: Communicating openly and truthfully about the company and its work.
  • Responsibility and Product Quality: Taking pride in the work and creating products the team can trust.
  • Initiative and Engagement: Valuing employees who are willing to contribute beyond expectations.
  • Continuous Development: Encouraging professional growth, new ideas and unconventional solutions.
  • People-First Culture: Prioritizing the right people, mutual trust and respect as the foundation of a strong team.
  • Open Communication: Supporting honest discussion and well-reasoned personal opinions.
  • Healthy Lifestyle: Recognizing the importance of personal well-being and an active way of life.

Communicating Corporate Values Through Animation

The video brings together the company's guiding principles into a unified corporate message.

Rather than describing individual job responsibilities, the narrative focuses on the shared attitudes and behaviors that Epikur seeks to encourage among its employees.

This approach allows the animation to serve as a presentation of the company's internal culture and people-centered brand identity.

The message concludes with a short statement of belonging: Epikur — Your Team.

Project Outcome

The completed animated corporate culture video presents Epikur's values in a concise and accessible format.

The content is relevant to internal corporate communication, employee orientation and employer branding, helping explain the principles associated with the Epikur team.

This project demonstrates style-video.com's experience in corporate culture animation, employer branding videos, company values communication and animated content for internal corporate audiences.

Explore our 2D animation production services for businesses and organizations.

Client

Epikur

Date

26 October 2026

Tags

Corporate Videos