EXPLAINER VIDEOS

An explainer video is a concise and engaging audio-visual tool that simplifies complex ideas or concepts, making them easily understandable to a broad audience. Typically lasting between 1 to 3 minutes, these videos utilize a combination of visuals, narration, and animation to convey information effectively. They are widely used by businesses, organizations, and educators to present products, services, or ideas in a clear and engaging manner. Explainer videos are designed to capture viewers' attention, maintain their interest, and leave a lasting impression, making them a powerful tool for communication and marketing.

PRODUCT VIDEOS

A product video is a dynamic and visually compelling presentation that showcases a specific product, its features, benefits, and value proposition. Typically ranging from a few seconds to a few minutes in length, these videos use a combination of visual storytelling, demonstrations, and sometimes narration to effectively communicate the product's functionality and advantages. Product videos serve as a powerful marketing tool, allowing potential customers to see the product in action and gain a better understanding of how it can fulfill their needs or solve their problems. They are commonly used on websites, social media, and in marketing campaigns to drive product awareness, engagement, and sales. A well-crafted product video can help build trust and boost confidence among consumers, ultimately influencing their purchase decisions.

MARKETING VIDEOS

A marketing video is a strategic and creative audio-visual content piece designed to promote a product, service, brand, or idea to a specific target audience. These videos aim to capture attention, engage viewers emotionally, and drive specific actions, such as making a purchase or signing up for a newsletter. Marketing videos can take various forms, including explainer videos, product demos, testimonials, and social media ads. They leverage storytelling, visuals, and often a strong call to action (CTA) to influence consumer behavior, build brand awareness, and boost conversions. An effective marketing video should align with a brand's messaging, be tailored to its target audience, and be distributed across relevant platforms to maximize its impact.

CORPORATE VIDEO

A corporate video is a multimedia production created by a business or organization for various purposes. Typically, it serves as a tool to communicate information, messages, or narratives about the company, its products, services, or values. These videos are professionally crafted and can vary in length, from a few minutes to longer formats. They are often used for marketing, training, internal communications, investor relations, or showcasing the company's achievements and culture. Corporate videos aim to engage, inform, and connect with the target audience, whether it's customers, employees, investors, or other stakeholders.

SEBN SKILLSPACE | CORPORATE TRAINING EXPLAINER


style-video.com created a 2D animated corporate explainer video for SEBN SkillSpace, an employee training and professional development initiative at SEBN-UA, part of Sumitomo Electric Bordnetze. The animation introduces the company's approach to employee learning, competency development and career growth, making a complex corporate training system easier to understand.

Client: SEBN-UA (Sumitomo Electric Bordnetze)
Industry: Automotive Manufacturing
Project: SEBN SkillSpace
Video Type: Corporate Explainer Video
Focus: Employee Training, HR & Learning and Development
Animation Studio: style-video.com

About the Client

SEBN-UA is part of Sumitomo Electric Bordnetze, an international automotive industry company specializing in vehicle electrical systems. Employee training, professional development and leadership skills are important parts of its approach to workforce development.

SEBN SkillSpace brings together employees who want to expand their expertise, share knowledge and develop their careers through structured learning opportunities.

The Challenge

A corporate learning system involves many interconnected processes, from assessing employee competencies to creating development plans and organizing training programs.

The communication challenge was to present these processes clearly while explaining how SEBN SkillSpace supports professional growth, employee retention and internal career development.

Our Animation Approach

We used 2D animation and structured visual storytelling to present the SkillSpace development model as a clear sequence of four stages:

  1. Competency Models: Defining the knowledge and skills required for different positions.
  2. Employee Assessment: Evaluating competencies through interviews, onboarding assessments, performance reviews and 360-degree feedback.
  3. Development Planning: Creating onboarding plans and individual professional development paths.
  4. Training Programs: Providing e-learning, mentoring, professional certification, leadership development and practical training.

The video also introduces different learning paths for newcomers, experienced professionals and high-potential employees, illustrating how training can support people at different stages of their careers.

Project Outcome

The completed animated explainer presents SEBN SkillSpace as a structured approach to employee learning and career development. It brings together the initiative's objectives, assessment methods and training opportunities in one visual presentation.

This project demonstrates style-video.com's experience in corporate explainer video production, HR animation and employee learning and development communications for industrial businesses. It is an example of how 2D animation can communicate complex organizational processes through accessible visual content.

Discover our 2D explainer video production services for businesses and organizations.

Client

SEBN-UA

Date

21 October 2026

Tags

Corporate Videos