Steps Involved in Producing an Animated Marketing Video
Creating a successful animated marketing video involves a series of carefully coordinated steps. We follow a streamlined and client-focused workflow to ensure each video meets business goals and visual expectations.
Step 1. Briefing and Research
We start by understanding your goals, target audience, and message. This foundation ensures that every visual and word aligns with your brand’s identity and marketing strategy.
Step 2. Scriptwriting
Our writers craft a compelling script that communicates your key messages clearly and concisely. The script serves as the backbone of your animated video, setting the tone and structure.
Step 3. Storyboarding
A visual blueprint is created to show how the animation will unfold. This step allows for alignment on visual flow before production begins.
Step 4. Voiceover
Professional voice artists record the narration in the language and tone that fits your brand. We offer multiple voice options to match your desired style.
Step 5. Illustration and Design
Custom graphics, characters, and backgrounds are designed to match your brand identity. These visuals bring the script to life in a unique and engaging way.
Step 6. Animation
Using the latest animation tools, our animators bring movement, transitions, and effects to the illustrations, making your story dynamic and appealing.
Step 7. Sound Design
We add background music, sound effects, and polish the audio for a professional finish.
Step 8. Final Delivery
The final video is delivered in your preferred format and resolution, ready for use on any platform.
Want to see the full workflow in detail? Visit our page: Process of creating an animated video
The cost of a 1-minute animated video can vary significantly based on several key factors, including animation style, project complexity, level of customization, and production timeline. On average, businesses can expect to invest between €900 and €2000 for a professionally crafted 60-second animation. However, this is a general estimate and prices can fall outside this range depending on your specific requirements.
The style of animation plays a major role in determining the price. For instance, a simple whiteboard animation may cost less because it uses minimal design and character movement. On the other hand, 2D animation with custom illustrations, character animation, and dynamic transitions will require more time and creative input, thereby increasing the price.
Project complexity is another key factor. A video with multiple characters, detailed scenes, and visual effects will cost more than a straightforward animation with limited assets. Likewise, if your video requires advanced motion graphics, multilingual versions, or complex scripts, the budget will need to reflect that.
In summary, while €900–€2000 is the typical range for a 1-minute animated video, discussing your vision and goals with a professional animation studio is the best way to receive an accurate, customized quote . A high-quality animation is an investment that can deliver significant returns through better audience engagement, higher conversion rates, and clearer communication.