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Steps Involved in Producing an Animated Marketing Video

Creating a successful animated marketing video involves a series of carefully coordinated steps. We follow a streamlined and client-focused workflow to ensure each video meets business goals and visual expectations.

Step 1. Briefing and Research

We start by understanding your goals, target audience, and message. This foundation ensures that every visual and word aligns with your brand’s identity and marketing strategy.

Step 2. Scriptwriting

Our writers craft a compelling script that communicates your key messages clearly and concisely. The script serves as the backbone of your animated video, setting the tone and structure.

Step 3. Storyboarding

A visual blueprint is created to show how the animation will unfold. This step allows for alignment on visual flow before production begins.

Step 4. Voiceover

Professional voice artists record the narration in the language and tone that fits your brand. We offer multiple voice options to match your desired style.

Step 5. Illustration and Design

Custom graphics, characters, and backgrounds are designed to match your brand identity. These visuals bring the script to life in a unique and engaging way.

Step 6. Animation

Using the latest animation tools, our animators bring movement, transitions, and effects to the illustrations, making your story dynamic and appealing.

Step 7. Sound Design

We add background music, sound effects, and polish the audio for a professional finish.

Step 8. Final Delivery

The final video is delivered in your preferred format and resolution, ready for use on any platform.

Want to see the full workflow in detail? Visit our page: Process of creating an animated video

The cost of a 1-minute animated video can vary significantly based on several key factors, including animation style, project complexity, level of customization, and production timeline. On average, businesses can expect to invest between €900 and €2000 for a professionally crafted 60-second animation. However, this is a general estimate and prices can fall outside this range depending on your specific requirements.

The style of animation plays a major role in determining the price. For instance, a simple whiteboard animation may cost less because it uses minimal design and character movement. On the other hand, 2D animation with custom illustrations, character animation, and dynamic transitions will require more time and creative input, thereby increasing the price.

Project complexity is another key factor. A video with multiple characters, detailed scenes, and visual effects will cost more than a straightforward animation with limited assets. Likewise, if your video requires advanced motion graphics, multilingual versions, or complex scripts, the budget will need to reflect that.

In summary, while €900–€2000 is the typical range for a 1-minute animated video, discussing your vision and goals with a professional animation studio is the best way to receive an accurate, customized quote . A high-quality animation is an investment that can deliver significant returns through better audience engagement, higher conversion rates, and clearer communication.

No, our animation studio is dedicated to providing exclusively custom graphics and animations tailored to your specific needs, and we do not rely on templates or pre-made options. We believe that every project deserves a unique approach to truly reflect your brand identity, message, and audience expectations. Our team of skilled animators and designers works from scratch, collaborating with you to develop original concepts, characters, and visuals that align with your vision. This bespoke process ensures that your animation stands out, offering a personalized touch that generic templates cannot replicate. While this may require a slightly higher investment, we prioritize quality and originality, delivering animations that are crafted with attention to detail and tailored to your goals—whether for marketing, education, or entertainment. If budget constraints are a concern, we can adjust the scope or timeline to fit your needs while maintaining our commitment to custom creation.
Yes, our animation studio provides free consultations to guide you in choosing the ideal animation style for your project, tailored to your specific goals and target audience. During the consultation, our experienced team takes the time to understand your project’s purpose—whether it’s for marketing, education, or entertainment—along with your brand identity, budget, and timeline. We present a range of animation styles, such as 2D hand-drawn, motion graphics, or stop-motion, explaining how each can enhance your message and engage your viewers. Our experts offer personalized recommendations, considering factors like the complexity of your content, the emotional tone you want to convey, and the platform where the animation will be displayed. This collaborative process sets a strong foundation, allowing us to align the animation style with your vision and deliver a result that meets your expectations.
Yes, our animation studio is skilled at animating technical illustrations, transforming complex concepts into clear, visually appealing content that resonates with your audience. We specialize in taking detailed technical drawings, diagrams, or schematics—such as those used in manuals, presentations, or educational materials—and bringing them to life with smooth animations. Our process begins with a thorough understanding of the subject matter, collaborating with you to ensure accuracy in representing data, processes, or designs. We then use animation techniques to highlight key elements, such as step-by-step breakdowns or dynamic transitions, making abstract or intricate details easier to comprehend. The result is engaging content that enhances understanding, whether for training purposes, product demonstrations, or marketing materials. We also customize the style—ranging from clean and professional to colorful and illustrative—to match your brand and audience preferences, ensuring the animations are both informative and visually striking.
Yes, our animation studio specializes in creating engaging animations specifically tailored for trade shows and live events, designed to captivate audiences and effectively promote your brand. We understand the dynamic nature of these settings, where attention spans are short, and visual impact is crucial. Our team develops custom animations that highlight your products, services, or brand message, incorporating bold visuals, quick transitions, and memorable storytelling to stand out in busy environments. Whether it’s a looping promotional video for a trade booth, an animated presentation for a keynote speech, or interactive displays for live audiences, we adapt the content to suit the event’s scale and purpose. We also consider technical requirements, such as resolution and playback formats, to ensure flawless integration with your event setup. By collaborating with you to align the animation with your event goals—be it lead generation or brand awareness—we deliver high-impact visuals that leave a lasting impression on attendees.
Absolutely, our animation studio is more than happy to accommodate your request to provide your own script and voiceover, ensuring they are seamlessly integrated into the final animation. We value your creative input and are committed to collaborating closely with your team to bring your vision to life. If you have a pre-written script, we’ll review it to ensure it aligns with the animation’s pacing, tone, and visual flow, offering suggestions for optimization if needed while respecting your original intent. Similarly, if you provide your own voiceover recordings, our team will handle the technical aspects, such as syncing the audio with the animation, adjusting timing, and ensuring high-quality sound integration. We can also assist with editing or enhancing the audio to match the animation’s mood and style, if desired. Throughout the process, we maintain open communication to ensure that your script and voiceover are incorporated flawlessly, resulting in a cohesive and professional animation that reflects your unique input.
Certainly, our creative team is here to assist you in refining your general project idea and transforming it into a fully realized concept that aligns with your goals. We begin by scheduling a collaborative brainstorming session, where we listen to your initial thoughts, objectives, and target audience to gain a deep understanding of your vision. From there, our experienced team of concept developers, writers, and designers works closely with you to explore various creative directions, offering fresh ideas and perspectives to enhance your concept. This may include suggesting narrative themes, visual styles, or animation techniques that best suit your project, such as 2D animation, motion graphics, or character-driven storytelling. Throughout this iterative process, we incorporate your feedback to fine-tune the idea, ensuring the final concept is both innovative and aligned with your vision, setting a strong foundation for production.
Yes, our animation studio provides comprehensive scriptwriting and storyboarding services to help you develop a compelling narrative and visual concept for your animation project. Our experienced scriptwriters collaborate with you to craft engaging scripts that align with your brand message, target audience, and project goals, whether it’s a concise explainer video or an intricate animated story. We focus on creating clear, concise, and impactful dialogue or narration that sets the tone and drives the storyline. By offering these services, we ensure a solid foundation for your project, enhancing creativity and streamlining production while keeping your input at the heart of the process.
Yes, our animation studio is fully capable of creating animations in multiple languages to effectively reach international audiences. We understand the importance of cultural relevance and accessibility, so we offer a variety of localization options tailored to your needs. This includes producing animations with multilingual voiceovers, where we collaborate with professional voice actors fluent in languages such as Spanish, French, Mandarin, Arabic, and more, ensuring accurate pronunciation and cultural nuance. Alternatively, we can incorporate subtitles in different languages, carefully translated and timed to match the animation’s pacing for a seamless viewing experience. Our team works closely with you to identify your target markets and adapt the content—whether it’s adjusting scripts for cultural context or redesigning visuals to resonate with specific regions. This comprehensive approach ensures your animations connect with diverse global audiences, enhancing engagement and broadening your brand’s international impact.
Absolutely, our animation studio excels in creating custom characters and animations that perfectly align with your brand’s unique personality and style. We understand that a brand’s identity is deeply tied to its visual representation, so we begin by conducting a thorough analysis of your brand guidelines, including your logo, color palette, typography, and overall tone. Our talented team of character designers then crafts bespoke characters that embody your brand’s values and resonate with your target audience, whether you need a playful mascot, a professional spokesperson, or a quirky animated figure. We also ensure that the animations themselves reflect your brand’s aesthetic—be it sleek and modern, vibrant and whimsical, or minimalist and elegant—by customizing motion styles, transitions, and visual effects. This personalized approach guarantees that the final characters and animations not only match your brand’s identity but also enhance its messaging and engagement.
Yes, our animation studio is well-prepared to handle rush projects and tight deadlines, ensuring that we meet your urgent needs without sacrificing quality. We understand that some projects come with expedited timelines due to marketing campaigns, product launches, or other time-sensitive requirements. To accommodate such requests, we ask that you inform us of your specific timeframe as early as possible. Once we have the details, our team evaluates the project scope, complexity, and available resources to create a streamlined production plan. We prioritize efficient workflows, often allocating additional team members or adjusting schedules to meet your deadline. Throughout the process, we maintain our commitment to delivering high-quality animations by focusing on clear communication, rapid feedback cycles, and rigorous quality checks. While rush projects may involve a premium fee depending on the urgency, we strive to provide a seamless experience and ensure your project is completed on time, ready to make an impact.
Yes, our animation studio is fully equipped to work with your existing branding guidelines and style preferences, ensuring that every animation aligns seamlessly with your brand identity. We understand the importance of consistency in visual communication, so we begin by thoroughly reviewing your branding materials, such as logo usage, color palettes, typography, and tone of voice. Whether you have a detailed style guide or specific preferences for aesthetics—like a minimalist design, vibrant illustrations, or a particular animation style—we adapt our creative process to incorporate these elements. Our team collaborates closely with you to ensure that every frame reflects your brand’s personality and values, from character designs to motion effects. We also provide mockups and style frames early in the process, allowing you to review and approve the visual direction before full production begins. This tailored approach guarantees that your animations not only look cohesive with your existing materials but also enhance your brand’s recognition and impact.
Yes, our animation studio offers services tailored for a wide array of industries, ensuring that we meet the unique needs of each sector with creativity and precision. We have extensive experience working across diverse fields such as healthcare, where we create engaging explainer videos to simplify complex medical concepts for patients and professionals. In the finance sector, we produce sleek motion graphics and animated presentations to make financial data more accessible and visually appealing. For education, our animations include interactive e-learning content and educational videos that enhance learning experiences for students of all ages. In the entertainment industry, we craft captivating character animations and storytelling visuals for films, games, and digital media. Additionally, we serve industries like technology, marketing, and non-profits, adapting our style to fit their branding and communication goals. Our versatile team collaborates closely with clients to understand their industry-specific challenges and deliver customized animation solutions that resonate with their target audience.
Our animation studio is open to discussing pricing and potential discounts for bulk or recurring animation projects, tailoring our offers to meet your specific needs and requirements. For bulk projects—such as multiple animations ordered at once—we evaluate the total scope, complexity, and timeline to determine a competitive rate that reflects the increased volume. Similarly, for recurring projects, such as ongoing campaigns or regular content updates, we consider the long-term partnership value and may offer tiered discounts or customized packages to ensure cost-effectiveness. To explore these options, we invite you to contact us with details about your project volume, frequency, and objectives. This flexible approach ensures you receive the best possible solution for your animation investments.
Our animation studio proudly offers international services, catering to clients from all corners of the globe. Regardless of your location, we are fully equipped to collaborate remotely, ensuring a seamless and efficient creative process. We leverage advanced communication tools, such as video conferencing, project management platforms, and secure file-sharing systems, to keep you updated and involved at every stage of your project. Whether you're based our team adapts to your time zone and preferences to deliver high-quality animations tailored to your needs. Distance is no barrier—we’re committed to bringing your vision to life, no matter where you are.
Yes, our animation studio proudly provides both voiceover and sound design services to elevate the storytelling and engagement of your animation projects. Our voiceover services feature a talented pool of professional voice actors who can deliver a wide range of tones and styles, from energetic narrations to emotive character voices, tailored to suit your target audience and brand identity. We handle the entire process, including script recording, editing, and synchronization with your animation, ensuring seamless integration. Additionally, our sound design services bring your project to life with custom sound effects, ambient audio, and a carefully curated soundtrack that enhances the mood and atmosphere. These services are designed to add depth and professionalism, making your animation more immersive and impactful for viewers.
Getting started with an animation project at our studio is a simple and exciting process designed to bring your ideas to life. The first step is to contact us, which you can do conveniently through our website by visiting the "Contact Us" section, where you’ll find an easy-to-use form to submit your initial inquiry. Alternatively, you can reach out directly to our team via email at the address listed on our site. Once you get in touch, we encourage you to share key details about your project, such as the type of animation you envision (e.g., 2D, or motion graphics), your goals, target audience, and any specific ideas or references you have in mind.
Requesting a quote for your animation project is a straightforward process designed to ensure you receive a tailored and accurate estimate. You can easily initiate this by navigating to the "Contact Us" section, where you’ll find a dedicated form to submit your request. Alternatively, you can reach out directly to our team via email at the address provided on our site, ensuring you include key details to help us understand your needs. To provide the most precise quote, please include information such as the type of animation (e.g., 2D, 3D, or motion graphics), project scope, desired length, specific requirements (like voice-overs or custom characters), and your preferred timeline. Once we receive your request, our team will review the details, may follow up with clarifying questions if needed, and respond with a detailed quote within a few business days. This collaborative approach ensures transparency and helps us align our services with your budget and vision.
The timeline for completing an animation project can vary significantly based on several factors, including the project's complexity, scope, and specific requirements. For simpler animations, such as a short 2D explainer video with minimal characters and effects, the process might take as little as two to four weeks from concept to delivery. This includes stages like scriptwriting, storyboarding, animation, and final edits. However, more intricate projects or projects requiring extensive character design and special effects—can take several months. Factors like the need for voice-overs, revisions, or custom assets can also extend the timeline. At our studio, we prioritize collaboration and transparency, working closely with you to define a realistic timeline that aligns with your schedule and project goals. After an initial consultation, we provide a detailed project plan with milestones to ensure timely delivery while maintaining high-quality standards.
The process for feedback and collaboration during an animation project at our studio is designed to foster a transparent and collaborative environment. We encourage open communication from the outset, ensuring clients feel involved and valued throughout the project. At critical stages—such as script, storyboarding, initial animation drafts, and post-production—we provide detailed updates and deliverables for review. Clients are invited to share their feedback, whether it’s suggestions for adjustments or approval, through dedicated meetings or digital platforms for convenience. Our team actively incorporates this input, refining the work to align with your vision while offering expert guidance to ensure the best outcome. This iterative approach, combined with regular check-ins, ensures a seamless collaboration, making the project a true partnership from start to finish.
The typical production process for an animation project at our studio is a well-structured, multi-step journey designed to ensure high-quality results and client satisfaction. It begins with an initial consultation, where we discuss your vision, goals, and requirements to establish a clear project scope. Next, we move into the pre-production phase, which includes scriptwriting, storyboarding, and character design, laying a solid foundation for the animation. Following this, the production phase involves creating the actual animation, including voice-over recording, asset development, and frame-by-frame animation work. We then enter the post-production stage, where editing, sound design, and color grading are applied to refine the project. Throughout the process, we maintain open communication with clients, offering regular updates and revisions to ensure the final product aligns with their expectations. Detailed steps can be explored on our website in the "Process" section, providing a comprehensive guide to our workflow.
Our animation studio offers a comprehensive suite of services tailored to meet diverse creative needs across various industries. We specialize in 2D animation, delivering vibrant and engaging visuals that bring stories to life with fluid motion and artistic flair. Additionally, we provide whiteboard animation, perfect for simplifying complex ideas through dynamic, hand-drawn illustrations, often used in explainer videos. Our expertise extends to motion graphics, where we create sleek and modern animations for branding, advertisements, and digital campaigns. We also excel in character animation, crafting unique and expressive characters that resonate with audiences in entertainment, gaming, or marketing projects. Beyond these, our services include educational animations, corporate videos, and social media animations, ensuring we cater to a wide range of purposes. With a focus on quality and innovation, we work closely with clients to deliver customized solutions that align with their goals, making us a one-stop destination for all animation needs.
Our animation studio stands out in the industry due to a unique combination of creativity, meticulous attention to detail, and an unwavering client-centric approach. With years of extensive experience in the field, we have honed our skills to deliver high-quality animations that captivate audiences. Our diverse portfolio showcases a wide range of styles and projects, from intricate animations to engaging storytelling, reflecting our versatility and adaptability. Moreover, our deep passion for storytelling sets us apart, as we strive to bring every client's vision to life with a personalized touch. This dedication, paired with our collaborative process and innovative techniques, ensures that we consistently exceed expectations and build long-lasting relationships with our clients, making us a trusted partner in the animation world.
We deliver final animation files in a range of industry-standard formats, depending on your intended platform and technical needs. The most commonly requested formats include MP4 (H.264 codec), MOV (Apple ProRes or H.264), and AVI, which are suitable for web, social media, broadcast, and presentations. IWe’ll always ensure the delivered files are optimized for your specific use case—whether it's online publishing, TV airing, or internal distribution.
The cost of animation services depends on multiple factors such as the length of the video, the level of visual detail, the animation style (e.g. 2D, motion graphics, character-based), and the complexity of scripting and voiceover work. We understand that every project is unique, which is why we provide personalized quotes based on your specific goals, timeline, and budget. Whether you're a startup looking for a simple explainer or a large brand needing a high-end animated campaign, we offer flexible pricing to suit your needs without compromising quality.
Our animation revision process is carefully structured to ensure your vision is fully realized. After presenting the initial drafts or animation previews, we collect your feedback at predefined stages of production—such as script, storyboard, animatic, and final animation. This allows us to make timely, targeted adjustments without delaying the overall timeline. Depending on the project scope, we offer a set number of revision rounds to maintain workflow efficiency while remaining flexible to your creative input. Our goal is to achieve alignment between your expectations and the final result.
Our portfolio reflects our creative diversity, technical skill, and storytelling expertise across a wide range of animation styles and industries. From explainer videos and character animations to motion graphics and educational content, each project showcases our ability to adapt to unique client visions and brand identities. You can explore our extensive portfolio online to get a firsthand look at the quality, variety, and impact of our work. This is the best way to understand how we bring ideas to life through animation.