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Animation Script

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Animation Script Synonyms: Video script|Storyboard script
The written storyline for an explainer video’s narrative. The animation script is the foundation of an explainer video, outlining the storyline, dialogue, and key messages. For clients, a well-crafted script ensures the video communicates their idea clearly and persuasively. It includes the voiceover text, visual descriptions, and calls-to-action, tailored to the target audience. For example, a script for a SaaS product might focus on solving customer pain points in a concise, relatable way. When ordering, clients should provide a brief with goals, audience details, and tone preferences. A strong script can increase conversions by up to 20%, as it guides viewers toward action. The animation studio collaborates with clients to refine the script, ensuring it aligns with the brand and fits the video’s length, typically 100–150 words for a 60-second video.

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