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Audience Retention

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Audience Retention Synonyms: Viewer retention|Watch time
How long viewers stay engaged with a video. Audience retention measures how long viewers watch an explainer video, a key metric for client success. High retention means the video is engaging and effective, critical for platforms like YouTube or websites. For example, a video with a strong story can retain 80% of viewers past the halfway mark. Clients should focus on concise scripts and dynamic visuals to maintain interest. When ordering, specify the target audience and platform to optimize retention. Videos with high retention improve SEO and conversions, as longer watch times signal quality to search engines. The animation studio will craft pacing and visuals to keep viewers hooked.

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