Glossary
Brand Animation Synonyms: Animated branding
A video that uses 2D animation to showcase a brand’s identity.
A video that uses 2D animation to showcase a brand’s identity.
Authentic Voice Synonyms: Real voice|Genuine narration
A voiceover that feels genuine and aligns with the brand.
A voiceover that feels genuine and aligns with the brand.
Authentic Design Synonyms: Brand-aligned design|Genuine visuals
Visuals that reflect the brand’s true identity.
Visuals that reflect the brand’s true identity.
Audio Narration Synonyms: Voiceover|Narration
The voiceover that guides viewers through an explainer video.
The voiceover that guides viewers through an explainer video.
Audience Retention Synonyms: Viewer retention|Watch time
How long viewers stay engaged with a video.
How long viewers stay engaged with a video.
Audience Persona Synonyms: Target audience|Customer profile
A profile of the ideal viewer for the animation.
A profile of the ideal viewer for the animation.
Audience Journey Synonyms: Viewer journey|Customer path
The path viewers take while watching a video.
The path viewers take while watching a video.
Audience Insight Synonyms: Viewer insight|Customer data
Data about viewer preferences to shape the video.
Data about viewer preferences to shape the video.
Audience Feedback Synonyms: Viewer feedback|Customer response
Viewer reactions used to refine a video.
Viewer reactions used to refine a video.
Audience Engagement Synonyms: Viewer engagement|Interaction
How well an animation captures and retains viewer attention.
How well an animation captures and retains viewer attention.
Attention Grabber Synonyms: Video hook|Opener
An opening sequence designed to hook viewers instantly.
An opening sequence designed to hook viewers instantly.
Atmosphere Synonyms: Video mood|Tone
The emotional tone created by an animation’s visuals and music.
The emotional tone created by an animation’s visuals and music.
Art Style Synonyms: Animation style|Visual style
The visual aesthetic chosen for an animation like cartoon or flat design.
The visual aesthetic chosen for an animation like cartoon or flat design.
Art Direction Synonyms: Creative direction|Visual guidance
The creative vision guiding an animation’s look and feel.
The creative vision guiding an animation’s look and feel.
Appeal Synonyms: Visual appeal|Charm
The quality that makes animated characters or visuals engaging.
The quality that makes animated characters or visuals engaging.
Animation Tone Synonyms: Video tone|Emotional vibe
The emotional vibe of a video like playful or professional.
The emotional vibe of a video like playful or professional.
Animation Theme Synonyms: Video theme|Narrative theme
The overarching concept tying the video together.
The overarching concept tying the video together.